Personalize Your Campaign

Get Personal

One of the most important tips of this course is also one of the simplest to follow.

You need to personalize your campaign messages as much as possible for your prospect.

We all know that it feels much better to receive a personal message addressed directly to us. The nicest sound your prospect can hear is the sound of their own name. So always try to say their name in your messages if you can!

The best online marketing systems have the ability to merge your prospect’s name to the message. You can also set the frequency of your email messages, as well as, personalize each message in many different ways.


The Email Dilemma

Should you send HTML or plain text emails? HTML email looks a lot like a web page. It has colors and graphics and can have forms, buttons and sometimes even sound.

In these days of ever-advancing technology, it's very easy to assume that everyone can read HTML emails.

Don't make that mistake!

Remember that not everyone is using software that can display HTML emails. There are still many people who read the old- fashioned text versions of email. When these people receive HTML email, it looks like a bunch of garbled computer code, they have no way to read it.

If there's one guaranteed way of getting someone to click that opt-out button on your message, it is sending them an email that they just can't read. One click and they're gone forever!

So...do you send plain text messages that everyone can read, but that has no formatting, or beautifully formatted HTML messages that only some of your subscribers can read?

The answer is simple--offer both.

The E Affiliate Team Auto Responder has a way of sending both plain text and HTML versions of each followup message. If you send both versions of your campaign messages, you can be sure that most people will be able to receive them in a format they can read.



Sincerely,


Gene Brown