Building an eMail List

Every person who sells online, no matter what product or service, is an "Internet Marketer".

The KEY objective of an online marketer is to "capture" the contact information of your prospects, visitors, and customers...

Marketing is a process. Not a one time "event". Most of your sales will not be made during the prospect's initial exposure to your offer. Therefore it's critical that you secure the prospect's contact information on the first visit so you're able to follow up. What you'll need for this task is a quality list management and email autoresponder service. All autoresponder services will provide you with html form code that you can easily copy and paste onto your web page(s). No programming or special skills are needed to do this. You'll then have a form that will enable your visitors to enter their names and email addresses so that you can follow up.

You'll have to give visitors a good incentive to sign up. Instead of just asking them to opt-in to your "mailing list", it's better that you turn your mailing list into a (free) online newsletter, where you send them informative articles every couple weeks or so. You can write these articles yourself, or find free articles for reprint online.

The Frequency

Is there a perfect time frame to set when sending your email marketing messages?

While the answer to this question is never quite clear, there are definitely some factors that one should consider when building a marketing campaign. Since you're hoping to get your message in front of as many eyes as possible you might want to keep the following ideas in mind.

Maintain a one-to-one communication with your prospect on a regular basis. Even though email is a fast and affordable solution, you'll want to make sure you don't email them too often. Some campaigns demand a fast and hard hitting approach, while others, like your sphere, are slow and methodic. Make sure to monitor just how often you are contacting your customers and...NEVER send more than one campaign to your prospect at a time!

Many people find that a weekly newsletter is a popular option to send to their prospects in conjunction with their targeted marketing campaign. Just be sure to always send relevant and interesting content and you're sure to please your recipients.

Remember that communication is the key to building profitable customer relationships. And with email marketing, you have the easiest, most cost effective and immediate way to reach out to your customers on a regular basis.



Sincerely,

Gene Brown
gene@trafficpaynet.com