Everyone Dreams of Financial Independence.

Everyone Dreams of Financial Independence. For most of us this will not happen working for someone else. Only in owning our own business can we have a chance at the Dream, and only the Internet gives us the opportunity to start a business, at a very low cost.

The Introduction

When someone requests information from your web site, they are looking for an instant response! So make sure your web site is set up to send out an immediate message.

Your immediate message should have three objectives:

1. To introduce you to your new prospects.

By doing this, your prospects are now dealing with a real person, not just a cold and mechanical web site. What you are trying to do is add that warm and fuzzy feeling into the mix.

2. To set the scene for the remainder of the campaign.

Tell your new prospect exactly what benefits they will receive by working with you. Tell them that you will be staying in touch with them. This eliminates any element of surprise and reduces the number of opt-outs (prospects choosing to be dropped from your mailing list).

3. To entice prospects to stay with your campaign.

Offer something of value, i.e., an informative Newsletter, free eBooks or Reports. By giving them something of value, you will dramatically reduce the number of opt-outs and increase your sales.


The Follow-Up

So you've sent your prospect your introduction letter. The prospect now knows who you are. They know that they can expect to receive additional messages over the next few days. As long as you are sending something of value, like a Marketing Course, Free eBooks, Business Newsletter or just plain good information, they will be looking forward to receiving your messages.

They will stay with you, as long as you provide some quality information. All you need to do is give them something of perceived value.

Here are four simple and effective techniques for building a followup campaign that will turn your prospect into a customer.

1. You must build credibility and trust.

The more relevant the information you present and the more useful it is, the more your prospect will develop trust in you, your business and your knowledge. By offering valuable, credible information, in a professional and informal way, you prove to your prospect that you know what you are talking about. This is very important to the prospect if you are selling something or providing a service.

2. Create the emotional reason to use your services.

With each message you send, you can work on the need or desire that your services will satisfy. People use your services first because they want something and secondly because they need it. Try to instill the comfortable feeling that your prospect will gain from using your services. Then try to think the way the prospect does. Will working with you increase their knowledge? Will it help them to achieve their goals? Will it be less stressful working with you? Think about how your services can be presented to achieve this.

3. Highlight your special offers.

Consistently reiterate your special offer until they have no reason not to use your services! You can do this by offering additional special offers or simply re-stating the original offer while emphasizing a sense of urgency.

4. Offer logical justification.

People buy for emotional reasons, but they need that decision backed by solid logical reasons. Your followup plan should include logical reasons why your prospect should buy or sell now and not later. These reasons should be based on facts and figures, and not on emotional desire alone. You simply need to remind them that your services will save them time, reduce their stress and increase their happiness.

Look for our next tips tomorrow when we will explain,
"Choosing the Right Product" and "The Story You Tell."

Sincerely,

Gene Brown
gene@trafficpaynet.com