How To Write A Great Headline

The headline should catch attention of the eye at the first glance.|

Words should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling traffic , the headline of their advertisement should be ‘Our Website Traffic Delivers Guaranteed Visitors at Affordable Cost ’. This headline will attract the right customers who's int the market for affordable traffic website traffic.
  The title should be instant product seller.

Research shows, five times more readers read just the headline.  People barely read the entire ad. So shorter ads work... The shorter the better.  If the title isn’t good enough to sell the product,  a possibility that the content of the ad isn’t strong enough.Capture eyes with a powerful headline.

The headline should be centered on the product

...and not the company that is selling the product.  Start with ‘you’ and not ‘we’.  If you are keen on mentioning the company’s name, don’t start the sentence with it. Rarely  mention the name if all possible.  The product or service  name should be of top interest.
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A short sentence  of the benefits of the product should be given in the headline.

This is an important quality of a well-phrased headline. The online shoppers look out for advantages when they think of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title.

Write the product advantages in bold.

Its a visual is in the ad and a good complement. As a picture speak thousand words. The headline should say some part of the story. Don’t repeat the headline in the ad.


Less cleverness in a headline.

There are thousands of ads and sites on line per day.  A regular reads  a lot of them. They sort  a false heading and a genuine heading.  Make no  false or scam promises in the headline. Over snappy  headlines are good for award competitions, they dont  work most of the time.

Totally Exclude Negativity.
The headline should give out a positive feeling to the reader. Totally exclude Negativity. It not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. BE CONFIDENT. No  doubtful words like if and but. No outward conditions. Be in the present tense  instead of past or future.

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad.


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How To Write A Good Headline
by gbrown copyright 2017
http://drawn2themusic.com
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