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This is the second Volume of our Newsletter on how to become a master online marketer.
Choosing the Right ProductThe first step in starting your online business is determining what type of product (or service) you're going to offer.
There are obviously an endless number of options here, but let me make two critical points before I go any further...
The first point is, your online business should be centered around something that you enjoy, something that you're passionate about. This will go a long way in determining your success, as your passion will shine through in every area of your business - whether you're aware of it or not!
...When your visitors and prospects sense your excitement, it will rub off on them, and greatly enhance your success.
Point two, your offer absolutely must be unique. You must develop a unique selling proposition (USP). This is *so* important, I could repeat it to you 100 times and it still wouldn't be enough.
Now, developing a unique selling proposition doesn't necessarily mean selling a completely different product than everyone else. Often it simply means coming up with a different *way* to sell the same products as your competitors.
A lot of people are selling Internet marketing related software and ebooks these days. They are definitely HOT right now, but there is also a lot of competition (everybody wants in on a good thing)...
So let's say you choose to get in on the action by setting up a direct-response web site selling ebooks on Internet Marketing (ie, ebooks that you have the resale rights to, and therefore the same products that your competitors are either selling or have access to): Before you dive in head first you need to come up with a plan, an idea, to differentiate yourself from your competitors...
Now getting back to product options (what do I sell?) the absolute *quickest* way to start generating a cashflow online is by becoming an "affiliate" of a handful of in-demand products (or services).
As an affiliate, your sole focus is marketing the products you choose. There is no dealing with customers, no taking orders, etc. You simply promote, and cash your commission checks.
Look for a great program that pays high commissions and has a great, easy-to-sell, in-demand product. Don't waste your time on affiliate programs offering only a few bucks in commission. Also
look for *residual* commissions that pay you month after month. That way your marketing efforts (and dollars) work exponentially versus returning only a one-time fee.
The Story You Tell
Each and every message you send to your prospect must be packed full of useful and relevant information. Believe me, your prospect certainly did not come to your web site just to receive daily sales pitches from you!
The prospect came to your web site because they wanted information or just to learn. So teach and they will stay with you.
Where Do You Start? Writing your campaign messages might seem like an overwhelming task but it really isn't. Get all the facts about your subject out of your mind and onto the screen. Just start typing. Don't worry about formatting it, just type and save it. Take a break, then come back and type and save some more!
When you're finished - sit down, relax and decide how this information can be organized to produce a followup sequence that your prospects will look forward to receiving. Split it in such a way that your prospect will want to continue to receive your sequence. Don't give all the best information in the first message. Keep reminding your prospect that more information is still coming.
When you've finished, go back and organize your thoughts into an interesting story, one that you would enjoy receiving yourself!
And one last point -
write in a friendly style, as if you are having a conversation with a friend. Use short sentences and keep your paragraphs to 3 or 4 lines. Don't use long words and don't use self-indulgent phrases that people won't understand.
In other words, keep it simple!
See you tomorrow for
Tips on "Building an eMail List" and "The Frequency."
Sincerely,
Gene Brown
gene@trafficpaynet.com